When creating the Rolls-Royce Vision Next 100 project, the famous motoring brand’s design team asked themselves a question. “How can we re-cast luxury for the next 100 years?” That initial question led to two others. “What will a Rolls-Royce owner expect of his or her Rolls-Royce in the coming decades?” and “How do we at Rolls-Royce today envision how we meet those expectations?” The answers can be found in Vision Next 100, “a truly revolutionary, highly authentic exploration of the future of luxury mobility (which) provides a fully authentic look into the potential demands and desires of the wealthy connoisseur of the future”. The end of production of the seventh-generation Phantom represented the completion of the first phase of the Rolls-Royce brand’s renaissance under BMW Group custodianship. “The success of Phantom, Ghost, Wraith and now Dawn serves as the foundation for a bold new chapter. Rolls-Royce intimately understands its patrons and their likely desires and motivations in the future. It understands that true luxury is deeply personal and that the hallmarks of every Rolls-Royce past and present are key to its future. The designers therefore distilled four key tenets that not only underpin the elegant solution that is the Rolls-Royce Vision Next 100 but epitomise the future of luxury mobility as a whole.”
- The Personal Vision
- The Effortless Journey
- The Grand Sanctuary
- The Grand Arrival
The first tenet is an example of several possible personal visions of a Rolls- Royce of the future. “In the spirit of the great coach-built cars of the past, Rolls- Royce will create the chassis of the future, hand-built from the most advanced materials and powered by a zero emissions powertrain. Advanced manufacturing technologies will enable customers to involve themselves even more in the design of the shape, size and silhouette of their personal Rolls-Royce vision. The future customer will commission his or her own concept. RollsRoyce will design and manufacture this personal vision of each customer and make every Rolls- Royce a unique bespoke masterpiece.”
Codenamed 103EX, this first “vision vehicle” from Rolls-Royce is described as presenting “an intriguing and aesthetically dynamic vision autonomous Rolls- Royce experience, wrapped in a design that ensures a ‘Grand Sanctuary’ for its occupants and a ‘Grand Arrival’”.
Explains Rolls-Royce Motor Cars director of design Giles Taylor, “With the Rolls-Royce Vision Next 100 we were mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque.
“The Rolls-Royce patron will continue to be a famous figure in the future. I envision that the Rolls-Royce Vision Next 100 will play a key role in these people’s lives, guiding and conveying them effortlessly through their life’s journey in an exquisite sanctuary where they can reflect in peace ahead of arriving in the grandest style.”