Maison&Objet Paris has once again upgraded the trade experience for its January show in Paris from 20 to 24 January. The organisers’ ongoing objective is to broaden the fair’s professional audience while continuing to meet exhibitors’ expectations and to that end they are keen for “industry professionals to find a rich and inspiring visitor experience and exhibitors to enjoy the updated layout, which will allow them to reach new markets”.
As they note, “With the rise of multichannel marketing, visitors expect an inspiring and tangible experience, one that justifies travelling a long way to attend the fair.”
In addition to the Inspirations Forum, which will continue to provide forward-looking insight into the industry, M&O will now be offering a quick overview of the season’s highlights with a What’s New! exhibit in each of the “Maison” and “Objet” hubs. With the aim of bringing more visibility to retailers, M&O will offer greater integration of fabrics and home textile brands into the “Cosy & Elegant” sectors, and a specific focus on the “Kids” sector, while also working on achieving greater synergy between the halls more specifically targeted to contract professionals, “Actuel” and “Influences”.
Furthermore, in a new strategic step in its digital strategy, the organises are launching the
Maison&Objet and More (MOM) platform: mom.maison-objet.com
Celebrating emerging talent is a long-standing tradition for Maison&Objet, and this month’s Rising Talent Awards – which “reveal tomorrow’s star lifestyle designers in a curated space” – honour the United Kingdom, with the support of Sir John Sorrell, founder of the London Design Festival, London Design Biennale and Saturday Night Club Trust.
According to the organisers, “This season the show invited six of the most famous names in the world of design and lifestyle to nominate one of the six talents. From the most promising in Great Britain today, whether British nationality or from abroad, one thing unites them: living and working in the UK. Maison&Objet Paris is committed to promoting excellence, innovation and quality, while nurturing inspirational creatives.”
The six internationally acclaimed designers are Sir Paul Smith, Tom Dixon, Ilse Crawford, Nigel Coates, Ross Lovegrove and Jay Osgerby; and the “UK Rising Talents”, Marcin Rusak, John Booth, Giles Miller, Sebastian Cox, Studio SWINE and Zuza Mengham.
Finally, every year, Maison&Objet spotlights the most outstanding names on the contemporary international design and décor scene, with a leaning towards the specific focus that characterise each of the two shows: a more product design-oriented profile for January and a designer recognised for their work in interior design for September.
The person chosen to receive the award has the opportunity to showcase their work in a space entirely designed by and dedicated to them, and in January the “Designer of the Year” is Pierre Charpin. He succeeds Ilse Crawford, who was honoured at the September Maison&Objet exhibition.