DS Automobiles has followed up its launch earlier this year of the new DS 3 with an intriguing design collaboration involving haute couture, perfumes and cosmetics brand Givenchy. The LeMakeUp Limited Edition was created to “redefine French luxury and elegance in automotive design”, according to DS Automobiles (which is a separate manufacturing division within Citroën). The DS 3 Givenchy Le MakeUp is available as a hatchback and a Cabrio, either with a manual gearbox or the latest EAT6 automatic transmission, and all versions are powered by the DS brand’s PureTech 110 S&S three-cylinder petrol engine.
It has been designed to appeal to “customers looking for the ultimate in personal expression”. To that end, only 500 examples will be available in the UK. “Just over half of all DS 3 drivers are women, so this limited edition has been designed to meet the expectations of many modern-day women, who are always on the go. “A bespoke Givenchy Le MakeUp kit is stored in a special
compartment in the driver’s armrest, and the spacious interior “provides the
perfect place where both the driver and the front passenger can apply and check their make-up before driving”.
Enhanced by experiential technology, both courtesy mirrors feature special LED lighting developed exclusively for the model to ensure the best possible illumination, day and night. The styling of the car includes a textured white body colour called Opaline White, making a striking contrast with the DS signature Whisper Purple colour of the roof, door mirrors and wheel centre caps. The exterior look is completed with Givenchy Le MakeUp badges positioned on the doors, just in front of the “shark fin” B-pillars, and the luxurious interior features a Rose Pink dashboard and premium black leather upholstery.
The cosmetics kit coming with the car includes Noir Couture mascara, Prisme Visage compact face powder and Le Rouge lipstick, as well as a Whisper Purple nail polish developed specifically for the partnership.