Earlier this year, Superdry showcased its autumn-winter 2014 range at the London Collections: Men show, revealing its most diverse collection to date. The evening marked Superdry’s return to the bi-annual event, which features British fashion talent ranging from rising stars to heritage brands. This time highlighting both men’s and women’s attire, the high-octane show featured looks ranging from leather and print to military classics with bold twists.
The collection was presented at the British Fashion Council’s show space at The Old Sorting Office in central London. At a pre-show cocktail reception, mixologists created rum mojitos and lychee and blackberry martinis for the guests, who grazed on crab sushi rolls and slider burgers. After the catwalk show, a party hosted by DJ and British Fashion Council menswear ambassador Nick Grimshaw sustained the collection’s buzz well into the night.